SAI is a new brand developed by South Asia International (H.K.) Ltd.　with a concentration on innovative design and creative products.　Headquarter based in Hong Kong and founded since 1968, South Asia is an experienced and well-established manufacturer of OEM specialized in die-cast, premiums, kitchenware, small electronics and collectible items, and has earned a solid reputation in the industry worldwide.

Electric household appliances combining the latest technologies with precise engineering but with a user-friendly interface. These products are targeted to the market which top quality is a must. The annual development plan is to release at least 12 new products.